With the calendar marked from September 30 to October 2, Fruit Attraction 2025 returns to Madrid as the great meeting point of all the fruit and vegetable chainThe event, organized by IFEMA MADRID and FEPEX, brings together supply, demand, and knowledge in a format that combines business, innovation, and international reach.
This year the fair reaches its most ambitious edition, with 2.460 exhibitors from 64 countries, more of 78.000m² and the expected assistance of 120.000 professionals from 150 countriesThe official opening will be presided over by the Minister of Agriculture, Fisheries and Food, louis planes, at 12:00 on the 30th in the Factoría Chef space.
Dates, times and venue
The fair opens on September 30th and October 1st from 9:30 a.m. to 19:00 p.m., as well as the October 2nd until 16:00 PM, occupying pavilions 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14 of IFEMA MADRIDThe exhibition space has been strengthened with the addition of Halls 10 and 14 to meet growing demand.
La sectorization It is organized like this: odd-numbered pavilions concentrate national companies and Innova&Tech (in the 5); the peers group Europe (4, 6 and 8), global offer (8 and 10), America (12) y Africa and Asia (14). Also Fresh Food Logistics It is located in pavilion 4, as the epicenter of the cold chain and logistics.
Record numbers and international reach
Fruit Attraction consolidates its global profile with 52% national representation and something else 47% international (1.418 signatures). This year they are incorporated 14 new countriesAlgeria, El Salvador, Ethiopia, Georgia, Hungary, Malta, Jordan, Mauritius, Senegal, Serbia, Uganda, Uzbekistan, Vietnam and Zimbabwe, reinforcing Madrid's position as a global hub for fresh produce.
The push for international purchasing is supported by the Buyers Program, with nearly 700 decision-makers from 67 countries, and in the Invited Importing Countries, which in this edition are Mexico and Malaysia, with B2B agendas and specific round tables.
Areas and new features of this edition
The heart of the event is marked by Fresh Produce, which accounts for around 70% of the offer. It is accompanied by the space of Auxiliary Industry y Fresh Food LogisticsWhile Innova&Tech (With Biotech Attraction y Smart Agro) grew by 31% compared to last year, consolidating its position as a hub for R&D and digitalization.
Among the new features are the Organic Hub Tour, a signposted route for organic products, and The Innovation Hub, which showcases 50 selected solutions and hosts the Innovation Hub Awards (Fresh Produce, F&V Industry and Sustainability/Commitment).
The tomato, the absolute protagonist
The fair dedicates a monograph to tomato, the most consumed vegetable in the world and which in Spain represents the 24% of household consumptionIts cultivation has a key socioeconomic weight and a strong external projection, with 675.000 tons exported in 2024 for an approximate value of 1.100 billion euros.
The activities will address your nutritional value, economic impact and the geopolitical implications of trade, with special attention to the agreement EU-MoroccoThere will be a demonstration garden and exhibition of varieties, Argentine wine tastings, showcookings and trends and regulation forums.
Featured agenda by day
The start of the Tuesday September 30 includes opening at 9:30, official photo and the press conference by the Anecoop's 50th anniversary (stand 5D02/5D04). In parallel, the following are being developed: Grape Attraction and the Biofruit Congress (Policy & Market), as well as a visit to the variety garden/greenhouse.
- 12: 00: Official inauguration chaired by Luis Planas at Factoría Chef (Hall 7), with the presence of regional authorities and ambassadors.
- Showcookings in Chef Factory y Argentine wine tastings tomato at Buyer's Lounge.
- Press conferences: Rovensa Next (9E26) and presentation of the 3rd Fruit Attraction São Paulo (15:30, FRUIT NEXT).
- Opening of the Tomato Attraction Forum (Fruit TV) and recognition of the Revista Mercados to the most influential people in the sector.
- 19:00: closing of the day and after work on Alcalá Avenue at Fruit Attraction.
El Wednesday October 1 The Biofruit Congress (Innovation) is back, VI Fresh Food Logistics The Summit (cold efficiency) and the Biotech Attraction 2025 with a focus on knowledge transfer. The event incorporates equality actions (presentation of the MujerAGRO certificate) and several Murcian tomato tastings with chef Pedro Buitrago.
- News conference IFCO Circularity Awards, a tribute to leading producers in sustainability.
- Interventions of the Tomato Brotherhood of Almería (with Vicente del Bosque) and gastronomic presentations by Casi (Samantha Vallejo-Nágera).
- Fruit Attraction Award (recognition to Fructidor) and 15th APAE Journalism Awards in various categories.
- Tomato Awards 2025 and Spanish Tomato Festival in sectoral stands.
- After-work evening at the venue.
El Thursday October 2 The fair opens from 9:30 a.m. to 16:00 p.m. and distributes the Best Stand Awards (Most Original, Best Design, Most Sustainable and Acclaimed by the Public). Showcookings are completed at Factoría Chef, the cold logistics summit continues and the awards are announced. Innovation Hub Awards at The Innovation Hub.
Participation of the regions: the focus on La Rioja
With support from the Government of La Rioja and the FER (via ARIFRUIT), a delegation of 14 companies It will occupy a space of 332 m² (four islands) focused on exports and product image. The public investment amounts to 88.000 Euros to cover the exhibition floor and energize the agenda.
Among the signatures are Medrano Carrots, Ayecue, SAT Fruits and Vegetables Rincón Valley, Vallondo Mushrooms, Herchamp 2017, Pipín Pears, Fernández Guridi Mushrooms, Pisón Fruits, Carmelo Beltrán, Garper Fresh, Solano Fruits, Micotec and XExprimir. There will be promotional actions with showcooking by Anna Teres and tastings, as well as solutions ICT & Smart Agro coordinated by AERTIC.
Companies and technology launches
In machinery and post-harvest, Sorma Group presents for the first time the P&P-800 (Hall 03, stand 3D22), an automatic packaging machine with smart cameras and AI Sormatech-AI to identify, rotate and align each fruit in real time, optimizing the packaging presentation.
The system combines 3D vision for millimetric positioning and rotation to show the most attractive side of the fruit, prioritizing delicate handling. The 15,6″ touch interface makes it easy to configuration and versatility for different references.
Catalog, business areas and networking
Combining B2B networking, round tables, thematic routes and guided tours facilitate the closing of agreements at the fair. The exhibitor catalog It is available on official Fruit Attraction channels and allows you to plan meetings and tours by pavilion and segment.
With more surface area, more internationalization and a very complete technical-gastronomic program, Fruit Attraction 2025 It strengthens its role as a global platform for the fruit and vegetable sector: a professional event, a trend-setting platform, a showcase for innovation, and a meeting place for producers, distributors, technology professionals, and logistics professionals.
