The industry of ornamental plants of Indonesia It brought together producers, collectors and buyers at ICE BSD, Tangerang, during FLOII, the country's largest fair, held from October 23 to 26, 2025. The meeting served as a major trade showcase with a focus on innovation, sustainability and access to international markets.
The inauguration was led by Minister of Immigration From Indonesia, Agus Andrianto emphasized the need to transform biodiversity into a competitive economic force. Along these lines, PT Bank Rakyat Indonesia (BRI) reinforced its role in boosting the sector, aligning green growth and digitalization for the entire region. ornamental horticulture.
FLOII: innovation, business and digital payments at the service of the sector
As a strategic partner of the event, BRI deployed an integrated payment solution through BRI QRIS to facilitate transactions for exhibitors and visitors, consistent with its commitment to expanding financial inclusion and accelerating digital transformation in agriculture and horticulture.
In addition, the entity opened a booth Interactive with demonstrations of BRImo and sustainable financial education sessions through its Green Financing program. Attendees were able to consult with experts on access to credit, empowerment of MSMEs, and promotions for new clients, aimed at boosting the sector's business fabric.
From the Corporate Secretariat, Dhanny explained that BRI's presence at the fair seeks to promote a green economic ecosystem community-based. HorticultureIn addition to its aesthetic value, it is emerging as a source of income for small and medium-sized enterprises, with the fair serving as a lever to expand access to markets.
The professional program included activities in that connected exporters with potential buyers from various countries, as well as a business forum, an interview program and an International Ornamental Plant Competition that focused on local innovation and new varieties with commercial potential.
Implications for Europe and Spain
With the influx of international buyers, opportunities are opening up for importers, nurseries, and florists. Spain and Europe interested in tropical ornamental species. Both specialized retailers and landscaping and interior design They can benefit from increased visibility and direct contact with Indonesian producers.
With regard to imports, European companies will need to consider the requirements pesticides applicable in the EU, the possible subjection of certain species to CITES and the growing demands for traceability and environmental certification that end customers are incorporating into their purchasing criteria.
advances in digital payments The solutions offered by BRI—such as QRIS and mobile solutions like BRImo—tend to reduce transaction friction and improve access to banking services for SMEs in the sector. This financial infrastructure can streamline business agreements and offer greater security in transactions with European counterparties.
For European players, the fair serves as a barometer of trends and quality available in the Indonesian market, from more exclusive lines for collectors to mass-produced items geared towards retail channelsAll of this is subject to proper documentation and quality controls required in the supply chain.
The appointment consolidates FLOII as a benchmark platform for the Indonesian ornamental plant market, with BRI promoting digital payments, sustainable financing and business connections that facilitate the international projection of the sector and the growing interest of European buyers.
